Gifting 101 - Gift Giving Etiquette

The process of giving a gift is quite simple but there’s often a great deal of stress involved  if the gift giver isn't sure of the proper “etiquette” involved.   We want our clients, employees and associates to know how important they are to us and we want to do something nice for them, but what is appropriate and more importantly what could be considered inappropriate?  Sometimes we will forgo giving gifts entirely for fear of damaging a relationship with a misconstrued gesture,  once we know the rules this is no longer necessary and we can reap the rewards of our generosity.

To avoid a gift being viewed as a bribe or with other unsavory connotations never give a gift during negotiations.  It's perfectly acceptable offer to give gifts to show appreciation, apologize, cement friendships and/or business relationships or to congratulate someone.  Just make sure the gift isn't too miserly or too extravagant.  Both will damage your image and your relationships.  Being to Misery shows that you really don't care about the other person, Being too extravagant  implies that you may expect more from the relationship that is being offered.

Once you decide on a budget for the gift, make sure it  is something  the person would enjoy, never give a gift simply because you like it.  With business gifts don't give a gift merely because your company logos on it.  Items with your logo might be wonderful for you but think of what the recipient will do with it.  Do you routinely display other companies logos in your home or office?  Always use logo’s with  a great deal of discretion so your  gift doesn't come across as an ad.  Anything you give a client associate or employee represents yourself and your company make sure it's of the highest quality in the best taste if you do you gifts will always be appreciated and you'll enjoy the benefits of your efforts.